International Harvester Museum: Mid Century Modern Icon

Three red tractors & International Harvester prototype dealership with façade of large multi-paned glass and red roof and tower displaying IH logoColumbia and Montour Counties’ Summer Heritage Passport highlights some less known cultural and heritage buildings near Bloomsburg, PA. One is the International Harvester Collectors Museum in Millville, PA, only a 20 minute drive north from The Inn, Farmhouse, and Brewing Co. at Turkey Hill. The Museum exhibits of International Harvester agricultural, industrial and military equipment, home appliances, and memorabilia from the mid-20th century.

Many farmers, including those in Pennsylvania and surrounding states, relied on their International Harvester equipment, believing in the company’s motto: “If it ain’t red, leave it in the shed.” The museum lets visitors, “Step back in time when the International Harvester Company was king of the farm equipment business worldwide.” As Liz Layton observed in Lancaster Farming, “These places were a hub of the news in town. If it was raining, farmers came to the dealership not to buy a part, but to shoot the bull. It was an important part of the community in those days. It was like a social club.”

To increase brand identity shortly after World War II, the International Harvester company created a prototype for a uniform building design and color. Frank Bartlow began construction of his prototype IH dealership building in Millville in 1946. Millville was one of the first towns where this design was used, and the building is one of only a few of these structures left in the United States today. His dealership sold only agricultural equipment and home appliances.

 International Harvester prototype dealership interior – shelves of tools behind gray service counter with red horizontal stripes, red overhang, IH Parts Service sign above Because of the building’s sloping site, the prototype design was modified slightly, but most of the IH iconography remained, as shown in the photo of the museum’s façade today. The company specified a showroom façade with large multi-paned glass and a projecting tower structure displaying the IH logo and dealer’s name. The roof and tower were red like the company’s tractors, and the façade was a light color matching the showroom. The interior of the Millville dealership followed the design prototype for the showroom and parts department.

For more information about Summer Heritage Passport ‘s other attractions, visit the Columbia and Montour Visitors Bureau. Three of the other Heritage Passport sites are in Bloomsburg, and five more are 15 miles or less away. The International Harvester Collectors Museum is on the way to Eagles Mere, where three more of the Passport attractions are located. Visitors who complete at least 10 of the Passport stops on the route by Sunday, October 7, 2018, will be entered in a drawing for five different prizes, totaling $1,000 in value. The deadline for entering this contest is approaching, so don’t wait to make your reservation at the Inn and explore our Northeaster Pennsylvania heritage!

International Harvester Collectors Museum
Location: 47 South Chestnut Street, Millville, PA
Days & Hours: Saturdays May 4 – October 7, 2018 from 10:00 am-3:00 pm
Phone: 570-971-3232
Admission: FREE

Photos courtesy of International Harvester Collectors Museum

Leave a Reply

Your email address will not be published.